Bluetooth Beacon Masterclass – Geo IoT World 2017
Geo IoT World - Where Geolocation Powers IoT Innovation | June 6-8, 2017 – Brussels, Belgium

Bluetooth Beacon Masterclass

The Steve Statler survival guide to implementing beacons technologies and services

Pre-Conference Workshop - Tuesday, June 6th 2017, from 10:30 AM to 5:00 PM
Geo IoT World is hosting a day-long workshop led by Steve Statler, author of “The Hitchhiker’s Guide to the Beacosystem”.
The Bluetooth Beacon Masterclass will explain and show you how to best leverage BLE beacons technologies in 2017. The latest technologies and their application will be covered, along with the best strategies to operationalize them and insights on the “beacosystem”.
The registered participants will be given a free copy of the Steve Statler’s book, “Beacon Technologies: A Hitchhiker’s Guide to the Beacosystem”.

INSTRUCTORS

Steve Statler

Principal and CEO, Statler Consulting

Mandy Phillips

Location and Proximity Solutions Consultant, Statler Consulting

AGENDA

Start of the MasterClass: 10.30 AM
THE POWER OF BEACONS
The digital–physical convergence key concepts, applications, opportunities and market trends. What you will learn:
  • Orientation: Some history, a vision, user experiences driving change, market maturity analysis, Beacons versus IoT
  • A Map of the Beacosystem:  Figuring out who’s who and what’s what
PROXIMITY TECHNOLOGY
The tech foundations of Bluetooth Beacons. What you will learn:
  • Standards: Understanding Bluetooth, iBeacon & Eddystone
  • Chipsets:  Understanding the foundation
  • Alternative Technologies:  Barcodes, RFID, Cellular, Machine Vision, Li-Fi/VLC, Magnetic Resonance, UWB, Wi-Fi
FROM CHOOSING TO DEPLOYING BEACONS
Identify, design and deploy the best solutions for your own business, institutional, or consulting needs. What you will learn:
  • Choosing the Right Beacon:  Criteria and some key vendors
  • Deployment: Planning, Placement, Propagation, Procurement, permission, Public Notices, Process, Power, Presentation & People
  • Management:  Inventory, Configuration, Connectivity, Monitoring, Standards
  • Networks: Directories, Access, Commerce, Programmatic, OOH
  • Orchestration: Features & What to Look For
MANAGING THE DATA
Understanding one essential of beacons: the data and their management. What you will learn:
  • Analytics: Categories, Players & Data Model
  • Privacy: Legal Frameworks in the US & EU, Consent & Best Practice
APPLICATIONS & CASE STUDIES
The most inspiring use cases of beacons illustrated by real-life case studies. What you will learn:
  • Geofencing:  Active, Passive, Uses, Vendors
  • Case studies: Airports, Attractions, Restaurants, Retailers, Enterprise
  • Payments:  Strategic Value, Architecture, Examples
THE FUTURE
DEMO SESSIONS:
Beacons industry leaders will demo their latest solutions rolled out in various sectous. Put hands on the innovations of Aruba, BKON Connect and other names to be announced soon.
More details
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End of the MasterClass: 5.00 PM

FOR WHO?

Technical, business, design and user experience professionals that build or implement location-aware applications and services.

FORMAT

Formatted as a workshop, the Bluetooth Beacon Masterclass will combine presentations, Q&A and demonstrations.

SPEAKERS BIOS:

Steve Statler, Principal and CEO, Statler Consulting
Steve is a writer, public speaker and consultant working in the beacon ecosystem. He trains and advises manufacturers, venue owners, VCs, as well as makers of beacon software and hardware.
Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.He is the author ‘Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem’ – www.hitchhikersguidetothebeacosystem.com
Mandy Phillips, Location and Proximity Solutions Consultant, Statler Consulting