Indoor Location Testbed – Geo IoT World 2017
Geo IoT World - Where Geolocation Powers IoT Innovation | June 6-8, 2017 – Brussels, Belgium

Indoor Location Testbed

2nd annual real-life test of indoor positioning & proximity technologies

Full specifications available
The 2nd edition of the Geo IoT World Indoor Location Testbed will further assess the leading solutions in indoor positioning, wayfinding AND other advanced proximity features. A not-to-be-missed live innovation event as well a reference industry report.
Gathering the leading vendors in the field (see below the first edition overview), the Geo IoT World Indoor Location Testbed is both a live innovation event and a market milestone:
► Attendees are given the opportunity to try first hand more than a dozen indoor location solutions through demonstrations run throughout the two days of the conference.
►The testbed serves as the founding stone of a unique reference market report analyzing indoor location technologies and solutions
Managed by Grizzly Analytics, a well-known market expert in indoor location matters, the 2017 testbed goes well beyond a pure positioning accuracy trial in order to match real-life requirements of location-based applications and venue owners. Higher-level features and capabilities implemented in indoor location positioning will be measured including switch between floors, Indoor/outdoor support, geofencing, dynamic proximity, location-based content, real-time accuracy, setup time, etc.
The report will be released two weeks after, containing the full test results, analysis of the results, and ranking across the many metrics under consideration.
In addition to the test itself, the Testbed participants also have opportunities to showcase their location technologies through demos sessions, online visibility, media coverage, etc. Download the Testbed event opportunities here.
The testbed is divided into three tracks:
1. Mobile positioning technologies
2. IoT/hardware positioning technologies
3. Higher-level indoor location capabilities on top of positioning

Schedule Overview:

The Testbed will take place on the final day of the conference on June 8, 2017.
  • June 7: Setup, hardware placement, Demos sessions
  • June 8 PM: Testbed official testing


The testbed will take place in three places within the hotel hosting the Geo IoT World Conference:
  • Hall Marivaux: a 380 sq. meter hall
  • A stairway with two flights of stairs
  • A 30 sq meter room upstair (“Hitchcock Foyer”)

A testbed conducted by Dr. Bruce Krulwich, Founder, Grizzly Analytics

Grizzly Analytics provides technology-focused analysis, intelligence and consulting in the mobile and other industries, with a particular focus on indoor location technology and Internet of Things. The first Grizzly Analytics report on indoor location positioning technologies was released in 2011, and the most recent report covers over 150 companies. Grizzly is unique in its focus on technology, analyzing each technology’s uniqueness, differentiation, benefits and implications.
Bruce founded Grizzly Analytics after a long career in technology innovation, including five years building a technology-oriented competitive intelligence team within Samsung. Grizzly Analytics customers include almost every major company in the mobile, software and electronics industries, as well as many smaller companies and start-ups.


Held on May 26, 2016, the Geo IoT World Indoor Location Testbed was managed by Grizzly Analytics.
The Testbed evaluated ten solutions from eight companies crossing the spectrum of indoor location: BlooLoc (phone and tag solutions), GipsTech, HERE (Bluetooth and Wi-Fi solutions),, Lambda4, Movin, NexToMe and Senion. Most run on smartphones, but some use dedicated hardware. Many use beacons, but some are infrastructure-free or use signals of opportunity.
Findings Overview
– Four best performers are distinguished: two solutions were the top performers in the phone-based segment, one solution in the infrastructure-free segment and one solution in the dedicated hardware segment.
– Solutions delivered accuracy better than 4 meters after stabilization
– Several delivered accuracy below 2 meters
– Strength of the infrastructure-free segment, often thought to deliver much worse performance than beacon-based solutions
– Strength of SLAM and SLAM-like technologies
To read more about this report, or to purchase it on-line, click here.