Massimo’s business life has been almost entirely dedicated to innovation in digital. After a significant experience as startupper in the biometric business, Massimo helped two old-media companies in the digital transition acting as Chief Digital Officer before joining in 2005 3 Italia, a Hutchison Whampoa Company, where he became head of digital marketing. Massimo joined then FCA (Fiat Chrysler Automobiles) in 2011 as Infotainment product planner, becoming in 2013 head of FCA’s Connected Car EMEA business unit. Since end of 2016 Massimo is Business Innovation Director EMEA at Oracle, leading automotive and manufacturing business development. Massimo is focusing on digital transformation in large corporations and supporting digital innovation in complex environments. Massimo holds a Master of Science in Industrial Engineering and Management at Politecnico di Torino, is a journalist, loves food&travel and skiing with his family.