The Bluetooth Beacon Masterclass will explain and show you how to best leverage BLE beacons technologies through an updated Masterclass. The latest technologies and their application will be covered, along with the best strategies to operationalize them in 2018 and insights on the “beacosystem”.
Understanding one essential of beacons: the data and their management. What you will learn:
Analytics: Categories, Players & Data Model
Privacy: Legal Frameworks in the US & EU, Consent & Best Practice
APPLICATIONS & CASE STUDIES
The most inspiring use cases of beacons illustrated by real-life case studies. What you will learn:
Geofencing: Active, Passive, Uses, Vendors
Case studies: Airports, Attractions, Restaurants, Retailers, Enterprise
Payments: Strategic Value, Architecture, Examples
Beacons industry leaders will demo their latest solutions rolled out in various sectors. Put hands on the innovations of Aruba, BKON Connect and other names to be announced soon.
End of the MasterClass: 5.00 PM
Technical, business, design and user experience professionals that build or implement location-aware applications and services.
Formatted as a workshop, the Bluetooth Beacon Masterclass will combine presentations, Q&A and demonstrations.
● Steve Statler, Principal and CEO, Statler Consulting
Steve is a writer, public speaker and consultant working in the beacon ecosystem. He trains and advises manufacturers, venue owners, VCs, as well as makers of beacon software and hardware.
Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.He is the author ‘Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem’ – www.hitchhikersguidetothebeacosystem.com
● Mandy Phillips, Location and Proximity Solutions Consultant, Statler Consulting
Mandy has a broad technology background and has successfully managed a number of large, multi-stream system deployments. Comfortable operating in the space between the business and IT she regularly finds herself driving adoption of new and evolving technologies to deliver innovative business solutions.