Bluetooth Beacon Masterclass – Geo IoT World EMEA 2018
Geo IoT World - Where Geolocation Powers IoT Innovation | June 11-13, 2018 – Brussels, Belgium

Bluetooth Beacon Masterclass

Pre-Conference Workshop - Monday June 11th, 2018
Download the Agenda

Geo IoT World is hosting a day-long workshop led by Steve Statler, author of “The Hitchhiker’s Guide to the Beacosystem”.

The Bluetooth Beacon Masterclass will explain and show you how to best leverage BLE beacons technologies through an updated Masterclass. The latest technologies and their application will be covered, along with the best strategies to operationalize them in 2018 and insights on the “beacosystem”.

INSTRUCTOR

Steve Statler, mister-beacon.com
Presenter and Consultant

AGENDA

10:30 AM: Start of the MasterClass

10:30 AM: BASICS

The digital–physical convergence key concepts, applications, opportunities and market trends:

  • Orientation: Some history, a vision, user experiences driving change, market maturity analysis, Beacons versus IoT
  • A Map of the Beacosystem:  Figuring out who’s who and what’s what
11:30 AM: STANDARDS & COMPONENTS

The tech foundations of Bluetooth Beacons:

  • Standards: Understanding Bluetooth, iBeacon & Eddystone
  • Chipsets:  Understanding the foundation
  • Alternative Technologies:  Barcodes, RFID, Cellular, Machine Vision, Li-Fi/VLC, Magnetic Resonance, UWB, Wi-Fi
1:30 PM: CHOOSING & DEPLOYING

Identify, design and deploy the best solutions for your own business, institutional, or consulting needs:

  • Choosing the Right Beacon:  Criteria and some key vendors
  • Deployment: Planning, Placement, Propagation, Procurement, permission, Public Notices, Process, Power, Presentation & People
  • Management:  Inventory, Configuration, Connectivity, Monitoring, Standards
2:45 PM: NETWORKS & PRIVACY

Understanding one essential of beacons: the data and their management:

  • Networks: Directories, Access, Commerce, Programmatic, OOH
  • Privacy: Legal Frameworks in the US & EU, Consent & Best Practice
4:10 PM: APPLICATIONS & CASE STUDIES

Use cases of beacons illustrated by real-life case studies:

  • Geofencing:  Active, Passive, Uses, Vendors
  • Case studies: Airports, Attractions, Restaurants, Retailers, Enterprise
  • Payments:  Strategic Value, Architecture, Examples
THE FUTURE
  • Consolidation
  • Angle of Arrival
  • Passive Bluetooth
  • Bluetooth Networks as Infrastructure
DEMO: Put hands on the latest Beacons solutions.

5:00 PM: End of the MasterClass

FOR WHO?

Technical, business, design and user experience professionals that build or implement location-aware applications and services.

FORMAT

Formatted as a workshop, the Bluetooth Beacon Masterclass will combine presentations, Q&A and demonstrations.

SPEAKER BIO:

Steve Statler is the author of Beacon Technologies, the presenter of the Mister Beacon podcast and a Senior VP at Wiliot where he is responsible for consulting, marketing and business development. Wiliot is a fabless semiconductor company connecting people and products with battery-free Bluetooth tags powered by harvesting energy from radio waves.

Prior to Wiliot his consulting company specialized in Bluetooth beacon technology, training and advising manufacturers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.