Geo IoT World is hosting a day-long workshop led by Steve Statler, author of “The Hitchhiker’s Guide to the Beacosystem”.
The Bluetooth Beacon Masterclass will explain and show you how to best leverage BLE beacons technologies through an updated Masterclass. The latest technologies and their application will be covered, along with the best strategies to operationalize them in 2018 and insights on the “beacosystem”.
Start of the MasterClass: 10.30 AM
The digital–physical convergence key concepts, applications, opportunities and market trends. What you will learn:
Orientation: Some history, a vision, user experiences driving change, market maturity analysis, Beacons versus IoT
A Map of the Beacosystem: Figuring out who’s who and what’s what
The tech foundations of Bluetooth Beacons. What you will learn:
Standards: Understanding Bluetooth, iBeacon & Eddystone
Chipsets: Understanding the foundation
Alternative Technologies: Barcodes, RFID, Cellular, Machine Vision, Li-Fi/VLC, Magnetic Resonance, UWB, Wi-Fi
Identify, design and deploy the best solutions for your own business, institutional, or consulting needs. What you will learn:
Choosing the Right Beacon: Criteria and some key vendors
Deployment: Planning, Placement, Propagation, Procurement, permission, Public Notices, Process, Power, Presentation & People
Management: Inventory, Configuration, Connectivity, Monitoring, Standards
Networks: Directories, Access, Commerce, Programmatic, OOH
Orchestration: Features & What to Look For
Understanding one essential of beacons: the data and their management. What you will learn:
Analytics: Categories, Players & Data Model
Privacy: Legal Frameworks in the US & EU, Consent & Best Practice
The most inspiring use cases of beacons illustrated by real-life case studies. What you will learn:
Geofencing: Active, Passive, Uses, Vendors
Case studies: Airports, Attractions, Restaurants, Retailers, Enterprise
Payments: Strategic Value, Architecture, Examples
End of the MasterClass: 5.00 PM
Technical, business, design and user experience professionals that build or implement location-aware applications and services.
Formatted as a workshop, the Bluetooth Beacon Masterclass will combine presentations, Q&A and demonstrations.
● Steve Statler, Principal and CEO, Statler Consulting
Steve is a writer, public speaker and consultant working in the beacon ecosystem. He trains and advises manufacturers, venue owners, VCs, as well as makers of beacon software and hardware.
Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.He is the author ‘Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem’.