Bluetooth Beacon Masterclass – Geo IoT World EMEA 2018
Geo IoT World - Where Geolocation Powers IoT Innovation | June 11-13, 2018 – Brussels, Belgium

Bluetooth Beacon Masterclass

Pre-Conference Workshop - Monday June 11th, 2018

Geo IoT World is hosting a day-long workshop led by Steve Statler, author of “The Hitchhiker’s Guide to the Beacosystem”.

The Bluetooth Beacon Masterclass will explain and show you how to best leverage BLE beacons technologies through an updated Masterclass. The latest technologies and their application will be covered, along with the best strategies to operationalize them in 2018 and insights on the “beacosystem”.

INSTRUCTOR

Steve Statler

SVP of BD, Marketing & Consulting Services, Wiliot, USA

PROVISIONAL AGENDA

Start of the MasterClass: 10.30 AM

THE POWER OF BEACONS

The digital–physical convergence key concepts, applications, opportunities and market trends. What you will learn:

  • Orientation: Some history, a vision, user experiences driving change, market maturity analysis, Beacons versus IoT

  • A Map of the Beacosystem:  Figuring out who’s who and what’s what

PROXIMITY TECHNOLOGY

The tech foundations of Bluetooth Beacons. What you will learn:

  • Standards: Understanding Bluetooth, iBeacon & Eddystone

  • Chipsets:  Understanding the foundation

  • Alternative Technologies:  Barcodes, RFID, Cellular, Machine Vision, Li-Fi/VLC, Magnetic Resonance, UWB, Wi-Fi

FROM CHOOSING TO DEPLOYING BEACONS

Identify, design and deploy the best solutions for your own business, institutional, or consulting needs. What you will learn:

  • Choosing the Right Beacon:  Criteria and some key vendors

  • Deployment: Planning, Placement, Propagation, Procurement, permission, Public Notices, Process, Power, Presentation & People

  • Management:  Inventory, Configuration, Connectivity, Monitoring, Standards

  • Networks: Directories, Access, Commerce, Programmatic, OOH

  • Orchestration: Features & What to Look For

MANAGING THE DATA

Understanding one essential of beacons: the data and their management. What you will learn:

  • Analytics: Categories, Players & Data Model

  • Privacy: Legal Frameworks in the US & EU, Consent & Best Practice

APPLICATIONS & CASE STUDIES

The most inspiring use cases of beacons illustrated by real-life case studies. What you will learn:

  • Geofencing:  Active, Passive, Uses, Vendors

  • Case studies: Airports, Attractions, Restaurants, Retailers, Enterprise

  • Payments:  Strategic Value, Architecture, Examples

THE FUTURE OF BLUETOOTH BEACON TECHNOLOGY
  • Consolidation
  • Angle of Arrival
  • Passive Bluetooth
  • Bluetooth Networks as Infrastructure
DEMO SESSIONS:

Beacons industry leaders will demo their latest solutions rolled out in various sectors. In 2017,  Aruba, BKON Connect were part of the agenda.

End of the MasterClass: 5.00 PM

FOR WHO?

Technical, business, design and user experience professionals that build or implement location-aware applications and services.

FORMAT

Formatted as a workshop, the Bluetooth Beacon Masterclass will combine presentations, Q&A and demonstrations.

SPEAKERS BIOS:

Steve Statler, Principal and CEO, Statler Consulting
Steve is a writer, public speaker and consultant working in the beacon ecosystem. He trains and advises manufacturers, venue owners, VCs, as well as makers of beacon software and hardware.
Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.He is the author ‘Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem’.